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Forum Post: How to KICK the Occupy movement into HIGH GEAR

Posted 2 years ago on Feb. 18, 2012, 6:47 p.m. EST by therising (6643)
This content is user submitted and not an official statement

In my humble opinion, the following outline describes one way we could each **help the Occupy movement kick into high gear**.

I believe it's really an 8 step process:

FIRST

You identify a specific cause / effort --- getting straight in your own mind the clear goal and the steps necessary to achieve. You have to be totally passionate about the means and ends on this particular cause. You don't need to sum up the entire Occupy movement. You're just going after one specific aspect here.

SECOND

You come up with a kick ass top shelf slogan that is clever and sums it up. If it energizes, inspires and provokes, you've succeeded. Don't go to step 3 until you get to that point.

THIRD

Come up with a website address that is very memorable and captures the essence of the specific cause. This web address needs to be one you can remember if it was given to you verbally after your 3rd beer the night before. It has to be that good. Don't go to step four until it is. This is an address for a brand new website specifically devoted to your cause.

FOURTH

Develop your website for that cause into a hub for all things related to achieving the goals. It should be clear, clean, easy to use and "stand alone approachable" to someone who's never even heard of Occupy Wall Street. I'm not kidding.

It must:

A) Sum up the "problem" and outline why solving the problem is urgent. By the time someone reads this paragraph A, they should be all fired up.

B) Outline quickly the positive benefits to solving the problem. These can fall into any or all of the following four categories: how these benefits affects web visitor's own life and life of his or her family, how these benefits impact their town, now these benefits impact the American population, how these benefits affect the world population and how these benefits impact the local, national and world environment.

C). Outline the steps from start to finish to achieve the stated goals for this specific cause. Be careful to include information at end of each step describing how web visitor can get involved in different ways on this particular action step.

D). Summary page should remind visitors of the top 5 things they can do to help with this cause.

E). Connections, resources and links: Last section is very important. It should be a hub for spreading the word and getting people educated and involved. It should contain:

  1. Facebook, twitter links etc. that allow someone to spread the word about this cause with one or two clicks to their network of family, friends and associates

  2. Outside resources, petitions, educational materials, websites, email addresses and any other links / info that will further the cause

  3. A search by zip code to identify resources, meetings and groups nearest the person who is visiting the site.

  4. Website can't achieve anything until you get the word out in a way that gets tons of people visiting your site.. So, in addition to the facebooking and twittering above, you need to email link to this website to everyone your contact list, incuding family and friends, and ask them to spread the word to at least ten people each and ask them to do the same. Write letters and op eds in local and national papers and reference the link to website in context of your writing.

If you really want to speed things along, make it a point of conversation even in the line at the grocery store, and win over anyone with doubts or suspicions. Give them an easy to remember Google/Yahoo/Bing search term that will produce the information you want them to see when they search. Write it down for them if you have to. Turn off personal results on any of the SEs when doing research on the search term to share with folks so you get an accurate view of what they will see.

Post links to your new action oriented site on this forum, in comments to newspaper articles in local and national magazines and newspapers, etc. Get your link in all the appropriate places where supporters might spend time.

Write to your elected representatives (all of them) and tell them how you really feel. Talk to local media about the issue. Speak with local community leaders, business leaders and mavens of all types so they also underscore the importance of this cause to your town, Focus as much a possible on specific beneficial results, both short and long term.

FIFTH

So, steps ONE to FOUR above help you and your group achieve your aims that will presumably improve life for everyone in your household, town or country....even the world. Repeat this process for each of the causes that mean most to you.

SIXTH

Each of the sites above in step 5 should be stand alone and should be able to help someone get involved whether they're novice to activism and / or this cause or not. But you should also create **an umbrella website** that gives a short introductory paragraph containing info on the theme common to all. Make sure that name is really catchy and memorable. Spread the word of that umbrella site via methods above. Make all these sites easily searchable in many ways. All posts should emphasize the power of nonviolence and perhaps another section reviews benefits and history of nonviolent movements.

SEVENTH

Then, push like hell and continue to hone your sites so they are as concise and inspiring as possible.

EIGHTH

Lastly, and most importantly, have some really good spots on your websites, on nearly every page, that allow a busy supportive person to send money via PayPal etc. to established clearly legitimate activist groups. Expect 90% of people to just not have time to physically help but allow those 90% (who are still movivated) to send money. It's simple and it makes a difference. Be sure to be clear that 100% of the money goes to furthering the specific cause referenced.

**Rock n roll**

45 Comments

45 Comments


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[-] 3 points by fairforall (279) 2 years ago

I like the approach. Have you done your 7 step process? I would like to see the results .

[-] 3 points by therising (6643) 2 years ago

Yes. I have done it locally and nationally together with many others with far greater skills and much more experience than I and it works. I put this together by trial an error. It works and it's hard won. Made all the typical mistakes and learned a bit from them.

I'm not going to go into specifies, but I will tell you that the methods described above and a lot of the stuff I post on this forum in general come from a combination of a wide variety of information from various sources / experiences:

  • Some of it was conveyed to me by Abbey Hoffman (spent an evening out on the town with him and he gave me lots of interesting tips, tricks and time tested strategies).

  • Some of the stuff I post on this site was learned from readings of King, Gandhi, Gene Sharp, Thich Nhat Hanh, Mingyur Rinpoche, Tom Brown, Jr., Aldous Huxley, Malcolm X, James Baldwin, Vincent Harding, Dostoevsky, Reshad Feild, Kalle Lasn, Jacob Holdt, Cornel West, Camus, Benjamin Shepard / Ronald Hayduck

  • Some of these methods and the info in my posts on this forum simply come from reading what others post and comment on this forum.

  • Some of it just came from trial and error.

  • Some of it came from my experience working for my Congressman on Capitol Hill.

My point is: I didn't make this stuff up out of thin air. A lot of it is time tested and came from people who know way more than I do. I'm just a gatherer.

But if you really want to know if it works, try it for yourself.

PS - Please visit these posts:

http://occupywallst.org/forum/proposed-list-of-demands-please-help-editadd-so-th/

http://occupywallst.org/forum/ok-people-of-the-northeastern-us-wake-the-up-this-/

http://occupywallst.org/forum/how-the-occupy-movement-can-grow-to-100-times-its-/

http://occupywallst.org/forum/how-and-why-occupy-is-destined-to-transition-from-/

[-] 1 points by fairforall (279) 2 years ago

Is the milkshake your kick ass top shelf slogan?

[-] 2 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

I can appreciate the "act now" mentality. However, if you relax, stay focused, continue to speak up for Occupy, and continue to participate, you will see results. We are up against not only very powerful interests, but institutionalized corruption. They joke because we are armed with little more than blogs and cardboard signs. You must be patient so we can show them another power unique to the masses, "public perception". That one tool was all it took to empower slavery and keep women in positions of servitude. It's also the same power that ended those practices. Take the long view fellow tortoise.

[-] 2 points by Marlow (1141) 2 years ago

ows.. Success

Agree Richard, And another effort could be made.. that we begin Each sentence of every Reply and Topic post with "#ows Success"... or 'Occupy the World will Win!".... Because, It gets Spidered on the internet in the Search engines.. We stay on Top of every First page regarding our Cause for Justice.

.. or everyone can get a Net Address and begin a blog with links to the #ows forums and Websites...

We would OWN the Net regarding the movement.

Very High aspiration i know, but doable

Marlow

[-] 1 points by Phanya2011 (908) from Tucson, AZ 2 years ago

We are armed with the vote. All they can do with their bezillions of money in ad campaigns is hope to influence the people who vote. We can all refuse to be influenced by anything but truth and vote locally for Congresspeople who will work for us. It is our job to educate each other, provide candidates ourselves when we can, and show our support for those who are not corrupt.

[-] 1 points by therising (6643) 2 years ago

By the way, I wish we could be tortoises because you're right, things work better that way. Alas, repressive forces are growing to quickly to allow slowness.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

have you seen the 99 declaration t.v. commercial?

[-] 1 points by therising (6643) 2 years ago

Nope. Don't have a TV. Why, what does it say?

[-] 1 points by therising (6643) 2 years ago

What are your thoughts on that?

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago
[-] 1 points by therising (6643) 2 years ago

I just wish it was done in phases. For example, bucket one could be the grievances here which all have the same basic theme that majority of Americans can gather around and support. Some of the items in the 99% declaration are polarizing and by trying to bite the whole apple at once, we might not get any. My thought is, why not take a bite at a time. Here is my view of bite 1: http://occupywallst.org/forum/fresh-thread-forum-post-below-received-over-2000-c/ (see the referenced post at top and bottom.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

I'm sure there are a lot of ways it could have been done and plenty of good ideas that will never see a t.v. commercial, but it's a big motivator to see an ad on major networks for this movement by a working group that is trying to hammer out a list of grievances to address with congress. If they can do it, so can other working groups and thats very reassuring for a non-violent but highly effective path.

[-] 1 points by therising (6643) 2 years ago

How many networks did it run on? Is it still running? I don't have a TV so I have no idea whether this has penetrated the consciousness of the average American or not. I'm not suggesting that some commercials would change everything. But I am a big believer in marketing so I am curious about how many people out of 100 in the US. You think may have actually seen this commercial. Was it a one timer? A two timer? Or did it run 100 times over 100 days?

[-] 1 points by Phanya2011 (908) from Tucson, AZ 2 years ago

Current TV during Keith Olbermann's show. I've seen it at least five times. Of course, those channels are for the most part preaching to the choir, but it is a great way to spread the word to likeminded people.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

idk about the rest but I caught it on daytime MSNBC yesterday. I started a thread on it.

http://occupywallst.org/forum/have-you-guys-seen-the-99-declaration-tv-commercia/#comment-647804

[-] 1 points by therising (6643) 2 years ago

Cool

[-] 1 points by therising (6643) 2 years ago

We don't have that much time.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

P.S. your suggestions are good, as long as you are talking to like minded people. We need more people exposed to the information they've been ignoring or just haven't been introduced to in a way that is easy for them to remember, understand, and allows their own imagination to direct them. Direct web links will lead them to a website that maybe they aren't ready for and they will simply close the tab and forget about it. A search term allows them to see many things at a glance and find something they like. They are also more likely to do their own related searches as this is the pattern they now associate with the idea.

[-] 1 points by therising (6643) 2 years ago

I agree by the way that we need to do more than preach to the choir. We should take the 99% slogan very literally when it comes to determining the audience.

[-] 1 points by therising (6643) 2 years ago

Good point. They'll feel more like it's their decision then if they are, in fact, swayed.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

Expecting things to happen over night will only burn you out. If you really want to speed things along, make it a point of conversation even in the line at the grocery store, and win over anyone with doubts or suspicions. Give them an easy to remember Google/Yahoo/Bing search term that will produce the information you want them to see when they search. Write it down for them if you have to. Turn off personal results on any of the SEs when doing research on the search term to share with folks so you get an accurate view of what they will see. This is what I've been doing.

[-] 2 points by Phanya2011 (908) from Tucson, AZ 2 years ago

Very inexpensive Vista Print business cards with the information to hand out instead of having to take the time to write it down.

[-] 1 points by richardkentgates (3269) from Fort Walton Beach, FL 2 years ago

nice!

[-] 1 points by therising (6643) 2 years ago

Good idea. I'll add that to the list.

[-] 1 points by therising (6643) 2 years ago

It's time to streamline and organize.

[-] 1 points by therising (6643) 2 years ago

I believe this process can help us achieve our goals.

[-] 1 points by Breadwinner (33) 2 years ago

You forgot the most important step. Establish leadership. 1-4 will not work as long as you have no one in a position to focus the rest. If you don't do that, everyone will remain on there own agenda like they are now.

[-] 1 points by therising (6643) 2 years ago

Let's get organized and let's roll.

[-] 1 points by ThunderclapNewman (1083) from Nanty Glo, PA 2 years ago

“Never underestimate the power of dreams and the influence of the human spirit. We are all the same in this notion: The potential for greatness lives within each of us.” - Wilma Rudolph, Track and Field athlete and Olympic Gold Medal Winner

[-] 1 points by therising (6643) 2 years ago

Goethe quote: 

"Until one is committed, there is a hesitancy, the chance to draw back, always ineffectiveness.  Concerning all acts of initiative and creation, there is one elementary truth - the ignorance of which kills countless ideas and splendid plans; that the moment one definitely commits oneself, then Providence moves too.  All sorts of things occur to help one that would never otherwise have occurred.  A whole stream of events issues from the decision, raising in one's favor all manor of unforseen incidents and meetings and material assistance which no man could have dreamed would come his way.  Whatever you can do, or dream you can, begin it.  Boldness has genius, power and magic in it.  Begin it now."

[-] 1 points by therising (6643) 2 years ago

Let's roll. Time to rise and shine.

[-] 1 points by therising (6643) 2 years ago

It appears that Occupy momentum is picking up.

[-] 1 points by GirlFriday (17440) 2 years ago

Great job!!!!

[-] 1 points by therising (6643) 2 years ago

Please spread the word about this idea if you are so inclined.

[-] -2 points by tomahawk99 (-26) 2 years ago

NINTH stop being anti american, anti semitic, anti business, and for god's sake stop occupying.

[-] -3 points by DKAtoday (34876) from Coon Rapids, MN 2 years ago

New petition 2/22/2012

Petition the President.

This is part of what I told Him: ( what would you say ? )

We should not be exporting period. The complaint that we are always given about the high price of gas and natural gas and oil is that our supplies are so low. Is this not why new regions were opened to access more oil and natural gas deposits? Stop lying to us. Shut down fracking shutdown new drilling. Regulate the industry and put a cap on the prices. Tax the industry properly and put the money to work creating and implementing true green energy not bio-fuel.

From the Sierra club ( please take part ):

We need to tell President Obama that exporting dirty LNG is dangerous, environmentally destructive, and unacceptable. Sign our petition urging the president to put the brakes on LNG exports.

http://action.sierraclub.org/site/R?i=4RTsJjuLoMPhCGtObg3BwA

[-] 1 points by MattLHolck (16833) from San Diego, CA 2 years ago

the US should stop weapons exports

[-] -2 points by DKAtoday (34876) from Coon Rapids, MN 2 years ago

Yep. Export weapons of peace = Wind Turbines, Solar Panels, Desalinization equipment, irrigation equipment etc.

This is how foreign aid should be run. Export green technology developed and made here in the USA. Buy it from our Business's ( small business 1st ) at fair market prices not profiteering prices.

Stop throwing money and arms at problems.

[-] 1 points by MattLHolck (16833) from San Diego, CA 2 years ago

I think Germany exports green tech and I know China studies green tech

[-] -3 points by DKAtoday (34876) from Coon Rapids, MN 2 years ago

And?

[-] 1 points by MattLHolck (16833) from San Diego, CA 2 years ago

so can the US

[-] -3 points by DKAtoday (34876) from Coon Rapids, MN 2 years ago

Yes we can. That is a good way to support small business and energize the economy. While promoting peaceful endeavors.

[-] -3 points by DKAtoday (34876) from Coon Rapids, MN 2 years ago

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Ask their friends in Congress to become sponsors too.
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Use your "thank you" to suggest that they send a "Dear colleague" letter to their friends in Congress, asking them to become co-sponsors too.

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Jim Babka President DownsizeDC.org, Inc.

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