Posted 12 months ago on April 20, 2014, 3:56 p.m. EST by LeoYo
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Tech Companies Adopt Astroturf to Get Their (Wicked) Way
Sunday, 20 April 2014 00:00
By Toshio Meronek , Truthout | News Analysis
In 2013, the 10 biggest tech companies upped their spending on lobbying by 16 percent over the previous year. Companies like Amazon, Google and IBM spent far more than most pharmaceutical firms, the National Rifle Association, RJ Reynolds Tobacco, and others that we tend to associate with trying to control the conversation in Washington DC. And just like these other lobbiers, tech megacorps are casting a lot of their money toward causes that increase social and economic inequality, like pushing for cheaper labor and tax breaks for the richest of the rich.
To achieve these goals, tech corporations have begun embracing a strategy that is widely known as "astroturfing": Lobbying in a sneaky, roundabout fashion, by setting up their own faux-grassroots organizations. Executives at tech's largest companies, like Facebook, LinkedIn and Microsoft spend millions on lobbying indirectly through nonprofit groups that promote a grassroots image, but are in reality the tentacles of corporate interests that are just trying to forward their own agendas.
"You see groups all the time that clearly aren't grassroots by what a normal person would assume is grassroots," says Robert Maguire, political nonprofits investigator at the Center for Responsive Politics. But tech companies are recent adopters of the strategy as a public relations tool, and their influence is growing.
These organizations might not have been created by and for the masses, but they're looking to recruit support from everyday people and the government. Below, a roster of some of Silicon Valley's key astroturfers:
FWD.us: Militarizing Borders and Slashing Wages
FWD.us was founded in April 2013 by Facebook's Mark Zuckerberg, along with additional donor supporters in the tech industry, including early employees of Dropbox, LinkedIn and Microsoft, plus others from large media and venture capital outfits.
FWD.us doesn't go out of its way to hide the fact that its controlling members are tech industry billionaires, but you could easily be fooled by its current focus of "building a grassroots movement" of ordinary citizens like you and me to pass immigration reform.
That sounds benign enough, until you learn more about the type of reform FWD.us is pushing for. The group favors a certain type of immigrant: highly-skilled, foreign tech workers who would be cheaper to hire than their American counterparts. Net effect: lower wages for everyone.
Before directing its focus on immigration reform, the group had made the mistake of campaigning for the Keystone XL pipeline, which turned out to be somewhat unpopular among many of FWD.us' richest members. With Facebook's Zuckerberg as the group's most visible leader, progressive organizations like MoveOn.org and the Sierra Club pulled their ads on the social network in protest when FWD.us ran Keystone XL-supportive ads in 2013, and activists from 350.org protested outside Facebook's Menlo Park headquarters. FWD.us soon lost some of its more progressive tech backers, like Elon Musk of the electric car producer Tesla Motors.
As a 501(c)(4), a tax designation for groups that proclaim, rightly or wrongly, that "social welfare" advocacy is their primary function, FWD.us doesn't have to officially disclose a whole lot of its financial information. According to the lobbying disclosures site Open Secrets (a project of Maguire's Center for Responsive Politics), FWD.us reported spending $600,000 on national lobbying efforts in 2013, mostly related to immigration reform.
Labor rights groups have called the H-1B work visa program, which FWD.us is pushing to expand, "indentured servitude."
However, Zuckerberg told Congresspeople in a closed-door meeting in October 2013 that FWD.us had raised $50 million to unleash an advertising blitz to promote its conservative immigration reform agenda, including paying for ads to support political candidates who get behind their reforms, regardless of those candidates' other political views.
A famous example is when FWD.us's subgroup Americans for a Conservative Direction bought ads on rightwing talk radio shows like Rush Limbaugh's in 2013, ads that called for increased government vigilance on the Mexico-US border. In the radio spots, a white-bread female voice expresses jingoistic concern:
Our border is unsecure, our laws are unenforced. We don't know who's here, what they're doing or even why.
The voice actor name-drops conservative politicians like Marco Rubio, who received more ad dollars from FWD.us than any other Congressperson, and then goes on to call for increasing the over-10 billion dollars that the US already spends on border control annually.
It all starts with real border security: more fencing, more manpower and high-tech surveillance.
Labor rights groups have called the H-1B work visa program, which FWD.us is pushing to expand, "indentured servitude." Here's why: Under the program, foreign workers can get stuck working for low wages because their residency is dependent upon them having a job. If they're not working, they could get kicked out of the country. Eventually, this brings down salaries for everyone, no matter where you were born.
More problems with this maneuver for cheaper labor: It creates a "brain drain" in the poorer countries foreign workers come from, as more highly-skilled workers leave poorer countries behind, and it further entrenches the stereotype of the "good" immigrant vs. the "bad" immigrant who has fewer exploitable skills.
Writer and activist Yasmin Nair isn't surprised that the US' "most charitable" human being, Mark Zuckerberg, "should be involved with this campaign as well as pushing for more H1-B visas." According to Nair, who has long engaged with and critiqued the mainstream immigration reform movement, FWD.us' strategy is "entirely compatible with a neoliberal framework where the primary purpose is to extract labor in the most efficient ways while exercising a zealously xenophobic agenda," to the detriment of anyone concerned about fair labor practices.
Peers: Unfair Shares
"Legalize sharing," urge press releases issued by Peers, another tech astroturfing outfit launched in 2013. Peers is the "grassroots" organization launched by "sharing economy" companies like the transportation app Lyft and the home subletting site Airbnb, the latter of which paid a PR group to create Peers.
For the uninitiated, the "sharing economy" was conceived when internet companies realized they could make billions by creating systems that enable a user to offer a service, like a ride in their car (in the case of Lyft), or a stay in their apartment (in the case of Airbnb), to another user, and then charge a fee for connecting the two of them.
With recent revelations about tech corporations getting paid to aid in government spying as well as a wage-fixing scandal involving Apple, Comcast, Genentech, Google, Intel, and Paypal, the tech industry's reputation isn't at a high point, internationally.
Peers has done a great job of enlisting citizen members (by its own count amassing 250,000 of them in its first six months) to speak out against governmental regulation of companies that, as with Lyft, have a poor record on accessibility for disabled people, and in Airbnb's case, have increased the cost of living in places like New York City and San Francisco, as property managers take available apartments off the market, instead renting them like hotel rooms. That has made housing less affordable to locals. Meanwhile, Airbnb's current valuation is $10 billion.
Christiane Hayashi is director of Taxis & Accessible Services for the San Francisco Municipal Transportation Agency. Hayashi says that services like Lyft "have most pointedly not been communicating with local regulators." Instead, "They just generally come into a jurisdiction, and they get cease-and-desist orders from regulators that they ignore, and then they beat a trail to city hall to get the rules changed." Companies such as Lyft have decreased the number of accessible vehicles on the road, leaving disabled people with fewer transportation options even as "sharing" corporations bring in record profits.