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Forum Post: Revival of Worth

Posted 12 years ago on Jan. 11, 2012, 5:39 p.m. EST by ThinkSmallRevival (1)
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Huffington Post books just tweeted something about Woodstock, and the original Think Small ads, which is interesting: "It was the beginning of "the creative revolution" -- a time when the structure and focus of the ad world was irrevocably rearranged, and when a new mindset came in. It was also the beginning of the Sixties, and that meant (among many things) a countercultural movement away from the consumption, commercialism and "keeping up with the Joneses" that many felt characterized the 1950s. With its Volkswagen ads, an agency by the name of Doyle Dane Bernbach - one considered "Seventh Avenue" or "ethnic" until then, and not seriously considered as competition by its peers - tapped into this new spirit in the country just as it was set to explode. With their Volkswagen ads - the most resonate of which, over the years, has been "Think small" -- Doyle Dane Bernbach connected the dots between disillusioned young people hungry for a shift in perspective, and gave them a subtle, smart rallying call. The result was a campaign that has been named the best of the 20th century, one that had university kids cutting out Beetle ads and pasting them to their walls. One has to wonder: What ad could do that for the university students of today?"



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