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Forum Post: Republican strategist frightened to death!

Posted 10 years ago on Dec. 1, 2011, 9:53 a.m. EST by BenThare (9)
This content is user submitted and not an official statement

"I'm so scared of this anti-Wall Street effort. I'm frightened to death," said Frank Luntz, a Republican strategist and one of the nation's foremost experts on crafting the perfect political message. "They're having an impact on what the American people think of capitalism." Luntz offered tips on how Republicans could discuss the grievances of the Occupiers, and help the governors better handle all these new questions from constituents about "income inequality" and "paying your fair share."

  1. Don't say 'capitalism.'."
  2. Don't say that the government 'taxes the rich.' Instead, tell them that the government 'takes from the rich.'
  3. Republicans should forget about winning the battle over the 'middle class.' Call them 'hardworking taxpayers.'
  4. Don't talk about 'jobs.' Talk about 'careers.'
  5. Don't say 'government spending.' Call it 'waste.'
  6. Don't ever say you're willing to 'compromise.'
  7. The three most important words you can say to an Occupier: 'I get it.'
  8. Out: 'Entrepreneur.' In: 'Job creator.'
  9. Don't ever ask anyone you want them to 'sacrifice.'
  10. Always blame Washington.
  11. BONUS: Don't say 'bonus!' And they say OWS(99%) thrashing about!

17 Comments

17 Comments


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[-] 2 points by GirlFriday (17435) 10 years ago

hahahahahahaha. The message from the shills here is the same.

[-] 1 points by JadedGem (895) 10 years ago

Looks like is not "in" to be the "Envy" of of the peasants. Silly though republicans not compromising had the vast majority of the people ticked at them. Read the whole thing, its even funnier in its entirety.

[-] 1 points by aahpat (1407) 10 years ago

Anything that scares Frank Luntz is a good thing for America.

Hurray for OWS!

This article represents a major success for OWS.

[-] 1 points by randart (498) 10 years ago

I learned a new phrase for lie; "reality distortion". I like the term and it is exactly what the 1% are doing.

[-] 1 points by MBJ (96) 10 years ago

Lutz is an oddity. He's not really a policy guy... he just conducts interest groups and measures people's response to phrases, ideas and words. Most of his work is for corporate clients but Fox News has made him (sort of) a household name. Anyway, I don't think he "speaks for the Republican Party" so much as offers unsolicitied (except by Fox) advice on what keywords to focus on or avoid.

It's funny for me, personally, to see him in the news. He spoke at a conference I attended, about 15 years ago, when he was just starting out. Boring then, boring now, to me.

[-] 1 points by aahpat (1407) 10 years ago

Luntz is not an oddity at all. He is a professional propagandist and message craft artist.

Disinformation and deception are his skills.

Luntz is one of the most dangerous people in the GOP. If he is PUBLICLY afraid of losing control of the political lexicon to OWS I have much greater hope for both OWS and America than I did before reading this article.

[-] 0 points by MBJ (96) 10 years ago

Okay. If you say so. I think you're giving him too much credit, but not gonna argue it.

[-] 1 points by frytoy (41) from Berkeley, CA 10 years ago

Luntz drives the GOP narrative. Everytime he releases a memo the Republican pols start sounding like his parrots everytime they get in front of a camera.

[-] 1 points by JadedCitizen (4277) 10 years ago

It gives me a warm fuzzy feeling to see them Pubes squirm. Great post!

[Removed]

[-] 0 points by Ludog5678 (28) 10 years ago

Reps dems 2 sides to the same coin. The middle class paid for that coin.

[-] -1 points by Perspective (-243) 10 years ago

I take it you're all Democrats?