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Forum Post: Limbaugh likely ‘has the biggest audience he’s had in years’......

Posted 6 years ago on March 14, 2012, 10:11 p.m. EST by sunstar (-14)
This content is user submitted and not an official statement

In the wake of uproar following conservative radio host Rush Limbaugh’s characterization of 30-year-old contraception activist and Georgetown Law student Sandra Fluke last month as a “slut,” Limbaugh has seen advertisers flee and entire campaigns waged to get him off the air.

But the big question remains: Just how have Limbaugh’s ratings been affected?

There has been no measure of his listenership since the Fluke flap. But nonpartisan radio expert Michael Harrison told The Daily Caller that Limbaugh’s numbers likely are going nowhere but up — despite the anti-Limbaugh push.

Harrison is founder and publisher of Talkers magazine, the industry’s leading trade journal.

According to Harrison, even if all the publicity is negative, it is a “good bet that Rush is enjoying pretty high ratings” last week and going into this week.

“The irony is that he probably right now has the biggest audience he’s had in years, and the double irony of all this is sponsors that are fleeing, they’re missing out on the best advertising buy in radio,” Harrison told TheDC in an interview, explaining that Limbaugh incites passion on all fronts.

Limbaugh’s fans, said Harrison, will galvanize around him, not abandon him. Many of his detractors are listening because they feel vindicated, he explained, and still others are tuning in to hear what the fuss is about.

“[T]he whole thing is so full of irony, and so full of misinformation that it’s almost laughable,” he said. (RELATED: More on Rush Limbaugh)

Harrison, who touts his support for all broadcasting — progressive, conservative, and everything in between — said that while many advertisers have left Limbaugh’s program, those attacking him are unknowingly inflating the number of defectors since they do not understand how radio advertising works, specifically “no-buy” dictates from radio networks.

“First of all, certainly a lot of advertisers have canceled because they’re frightened to be in a place that’s dangerous or controversial. They don’t want their product attached to controversy too much,” he said. While some controversy can be good for advertising, Harrison added, too much can be a turn-off for potential ad clients.

According to Harrison, the “no-buy” list is just an advertising strategy — not a boycott of any specific program.

“It has nothing to do with fleeing, boycotting [or] censoring,” he said. “It’s just that certain advertisers have certain shows on a list that they don’t want to be on because they don’t want to be on controversial programming, and this has gone on for years.”

“There’s nothing new about this,” Harrison cautioned, “and what’s happening now is I’m starting to see a number of the sponsors that have been on this list for many, many years, suddenly being touted by the forces that are trying to bring Limbaugh down. They’re sort of putting their names out there as if they’re piling on to this list of advertisers that are fleeing. And that’s where this thing has become very murky.”

“Talk radio has always dealt with the ‘no-buy’ list, and it’s not that it’s a repudiation against talk radio. It’s just that not every advertiser is for every kind of show. And for every advertiser that doesn’t want to be in controversy, there are advertisers who do.”




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[-] 1 points by Marlow (1141) 6 years ago

'Fat Slab of Limbaugh'... ONLY reason he made his comments, was to get FREE PORN! ( little known factoid!)

[-] 1 points by Demian (497) from San Francisco, CA 6 years ago

Republicans Losing on Birth Control as 77% in Poll Spurn Debate.

More than half of those interviewed also say radio host Rush Limbaugh, who called a female law student testifying publicly in favor of birth-control coverage a “slut” and “prostitute,” should be fired based solely on those comments.



[-] 0 points by sunstar (-14) 6 years ago

This whole "Birth Control" farce was just another manufactured issue by the Obama re-elect media to do just what you and the rest of the idiots in that poll are doing. Getting distracted. Obama can't run on anything positive so he must try every devious ploy to subvert the topic and focus from his declining poll numbers and his destruction of the economy. $5-$6 gas anybody?


[-] 1 points by nobnot (529) from Kapaa, HI 6 years ago

Probably not.

[-] 0 points by sunstar (-14) 6 years ago

On the contrary,very much so.

[-] 1 points by nobnot (529) from Kapaa, HI 6 years ago

I hope pressure stays on him.It will only be a matter of time before he puts his foot in his mouth again.He has to walk a fine line between outrage and normalicy.to keep his audiance happy..

[-] 0 points by F350 (-259) 6 years ago

Rush is a great American and he's usually right about everything he discusses on his show.

Bill Maher,Ed Schultz and the rest of the big mouth Leftwing jerk offs need to stop talking rude and fowl shit about women. Where's the outrage over them?

[-] 1 points by owsleader1917 (7) 6 years ago

LIMBAUGH in as Santorums VP.

Rush is a fat ass comedian entertainer, and has been so 40+ years. He was boor back in the 1980's when he was a little fat shit working in Sacramento, Calif on radio.

I remember when people boycotted him years ago, and he called on his listeners to BUY SNAPPLE, and guess what the listeners bought SNAPPLE and made a little company become a national ICON overnight.

So be careful what you wish for when you BOYCOTT Limbaugh, as history has shown that his LEMMINGS/MINION has a tendency to vote with their wallet.

Now if the fucking DEM's ever had such power, ... but they don't.

Money talks and BULLSHIT walks, ... funny that the left is is always left walking.

Given that Santorum will win the PUG Nomination, and given that Santorum is post-anal-sex feces, its quite telling that the Limbaugh, I mean Fat-Hitler called a Lawyer a SLUT, this could very well be LIMBAUGH in as Santorums VP.

All LAWYERS are SLUTS, ... we need more men like Limbaugh, ... and we need less fucking Censorship both on OWS, and in the real world.

All lawyers are SLUTS and 99% of the US public agrees. This comment could very well put Limbaugh in as the last minute POTUS candidate.