Posted 6 years ago on Jan. 29, 2012, 1:59 p.m. EST by Polemarchus
This content is user submitted and not an official statement
Marshall McLuhan, a Canadian educator, philosopher, and scholar, was inspired when he famously stated that "Medium is the message.". He knew that images speak a thousand words, and that one needs to be exceedingly careful when forming associations.
Let us take a look at Occupy's latest news article:
Here is the article's title and main image:
Solidarity Sunday - Wear Black Fight Back
Already, the expression "Wear Black Fight Back" can lead to confusion. A reading with a previous knowledge of Occupy's rhetoric is required if one is to understand this expression as being metaphorical, and not a call for violence. Even more problematic is the association created with the image in which features an explosion close to the word "cops".
What would Mr. McLuhan think? Is this a non-violent protest's marketing folly?
We believe it's extremely important that Occupy employ utmost care when using expressions such as "Wear Black Fight Back". It should always be obvious that the idea of "fighting" is metaphorical, and not violent. Associating such expressions with images of explosions near the word "cops" is problematic in our opinion as it can provide ammunition to Occupy adversaries who wish to tarnish the protesters' reputation of being non-violent.
I'm also wondering how we are supposed to identify the black bloc if everyone is dressed in black? Doesn't this make it easier for them to blend in with the real Occupy protesters?
We thus recommend that OWS change this article's image with one that better exemplifies the type of "fighting" that OWS protesters should engage in; which is, undoubtably, non-violent resistance.
P.S. Does anyone know which Photoshop filter was used to create this fake explosion just under the word "cops"?