Posted 5 years ago on Nov. 26, 2011, 4:43 p.m. EST by JoeTheFarmer
This content is user submitted and not an official statement
Online sales jumped 24.3% this Black Friday, according to data from Coremetrics, reflecting heavy investment by mainline retailers to get more traction on the Web.
The results, based on real-time sales data from the websites of more than 500 U.S. retailers, follows a 39.3% increase in online sales Thanksgiving Day.
There was a a 48.8% gain in home goods and a 47.2% increase in apparel sales. Health and beauty sales increased 34.2%.
Macy’s Inc.’s CEO Terry Lundgren said he was struck by how many people in their 20s descended on the chain’s flagship store in Manhattan.
Black Friday may illustrate a gap between what consumers tell pollsters and how they actually behave.