Posted 1 year ago on Oct. 30, 2011, 7:28 p.m. EST by vox
from Brooklyn, NY
This content is user submitted and not an official statement
This may be the MOST critical action of these protests. If you want to reform America you cannot achieve this while the TV news is so fundamentally at odds with the hopes and lives of the people of the world. Television news is the most potent vehicle for the diminishment of human and civil rights in the world today.
Nothing will change until the media is held accountable for their lies and disinformation. This can be achieved by a general strike on TV news programs. The day the strike occurs, the advertisers (whose contracts and revenues paid) are directly tied to the Nielson rating of whatever shows they are advertising on. Just one day of boycott would mean that the news networks would have to COMPENSATE for this loss. If you then organize several days of boycotts, the advertisers will then feel that the network news programs are no longer a viable vehicle of advertisement and will begin to pull their ad contracts. And these contracts are all tied directly to the CPM (cost per thousands of viewers) If the CPM's go down the advertisers can back out of their contracts and we can deliver a blow to this corporate LIE MACHINE that is Television News.