Forum Post: pleased with the letter writing campaign

This idea is not all that bad. The presentation was a little "cheeky" but look at the substance.Grass roots movement have been using mass mailing tactics for years. It's about communicating on the wavelength of a man behind a desk. It's one thing for him to read about something in the daily headlines but it's something entirely different for him to have a pile of letters on his desk. The message is about VOLUME. It's been effective in politics because those letters translate speak the politicians language, they all say voters. To a banker those letters translate into a mass financial intelligence, a market, these are all of the people you can no longer get rich from by ambiguous fine print and meaningless speculations. The message is fix your own broke method or for every letter you get you can count on having one less customer. You should note that the call was for real life stories done in innovative ways! GO FOR IT!